There are brands that are supportive of the LGBTQ community throughout the year and some that are just doing PRIDE collections during the Pride month in June, and there's also brands that are run by LGBTQ people.
We are gonna list you some examples of each category.
Let's start with some brands that support all year round:
Levi's
Levi's has a long history of supporting the LGBTQ+ community, and remains dedicated to the cause to this day.
Their efforts: condemning the Department of Health's threats to narrow the definition of gender in 2018, supporting the rights of a transgender boy who was denied access to his school's bathroom in the 2019 Adams v. School Board of St. John's County Florida suit.
Abercrombie & Fitch
Since 2010, Abercrombie & Fitch has donated over $1million to The Trevor Project, and in 2019, the clothing brand extended its collaboration with the organization to a year-round partnership. The 2021 Pride collection was available online the whole year round, and customers had the option to round up their purchase to donate to The Trevor Project, in addition to the brand's initial $200,000 donation.
Wildfang
They're on a mission to rethink gender norms and how they show up in fashion. They embrace our masculine, our feminine, and our-everything-in-between.
Since its launch in 2012, Wildfang has given back over $500K to causes and organizations like Q Center (aka the largest LGBTQ+ community center in the Pacific Northwest) and the Tegan & Sara Foundation (an organization dedicated to improving the lives of LGBTQ+ women and girls). Their goal for 2021 was to give back over $150k from our online, store and partnership sales.
Nordstrom
The luxury department store gives back millions of dollars to hundreds of nonprofit organizations, including LGBTQ+ groups like The Utah Pride Center, Jeffrey Fashion Cares, and The GLBT every single year. They've long believed that we're all made better by the diversity that exists within our communities. Their values are centered on the notion of creating a place where every customer and employee is welcome, respected, appreciated and able to be themselves. In 2021 Nordstrom teamed up with Trans Lifeline to pay for the hormone therapy for trans people. They donated a total of $350.000 to support.
Rajlin, treasurer and co-global executive sponsor of PRIDE is opening up about some ways Google is supporting PRIDE, including providing $4 million to support LGBTQ+ communities around the world, celebrating LGBTQ+ creators, and making Google tools such as Google My Business listings more inclusive.
Disney
Disney has announced it is donating to several LGBTQ+ causes, such as ARELAS, a Spanish association that provides support for trans children and their families, and diversity München e.V., an LGBTQ+ youth organization with a youth center based in Munich, Germany. In addition, the Disney+ streaming service is celebrating Pride Month with a prominently positioned carousel of LGBTQ+ titles on its homepage. Disney sells Pride-themed merchandise as part of its Rainbow Collection every year.
Reebok
Reebok is donating $75,000 to the Sylvia Rivera Law Project, which has the mission to guarantee gender identity rights to everyone, regardless of race or income.
Vans
2021 Vans made a $200,000 donation to organizations that support the LGBTQ community around the globe, like GLSEN, Where Love is Illegal, Casa 1 and Tokyo Rainbow Pride.
Brands that are supporting during Pride month:
Lego
Lego brought out a 346-piece set with an explicit LGBTQ theme. The “Everyone Is Awesome” Lego set comes with 11 figures, each painted a different color of the rainbow and different hairstyles along with a rainbow arch to match.
Skittles
Limited-edition Skittles Pride Packs feature gray packaging on the outside and all gray candies inside. (They’re still jammed with delicious strawberry, orange, grape, apple and lemon flavors, but good luck telling which is which.) During the month of June, $1 from each pack will be donated to GLAAD.
UGG
Ugg and the Pacific Pride Foundation are back with their “Proud Prom” campaign, featuring bold rainbow takes on the Fluff You Slide Cali Collage and other Cali Collage styles, including the Slide and Highland high-top sneaker. The Disco Stripe Slide comes in the colors of the Pride rainbow or in the pink, blue and white of the transgender flag. It’s comfortable and stylish — and $25 from each pair purchased on UGG.com goes to GLAAD.
Mattel's UNO play
The classic card game gets a Pride makeover with special rainbow-colored cards available exclusively at Target.com and Target stores nationwide. Mattel will donate $50,000 to the It Gets Better Project.
Dr. Martens
For 2021 the brand gave its classic 1461 oxford a rainbow flag on the heel tab and a rainbow Airwair heel-loop. Furthermore can upgrade your look even with rainbow laces and Dr. Martens athletic socks with rainbow stripes.
Happy Socks
Instead of launching a large-scale campaign, the company donated the campaign’s entire $20,000 budget to InterPride, an organization promoting lesbian, gay, bisexual, transgender, queer, and intersex communities around the world.
brands that are LGBTQ owned:
Me-est Me Journals
GT Synergy Kombucha
Muxe New York
Jordan Samuel Skin
Pals Socks
Dashing Diva
Boy Smells
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